The Time Attack Organisation (TAORG) is pleased to announce a new multi-year partnership with Probite Performance Brakes, one of the UK’s leading manufacturers of braking systems.

The agreement will see the Probite brand represented across all TAORG-run championships and national car show events, including the Time Attack Championship, Racing Hondas Championship, Drift Pro, and TAORG’s seven major car shows: Tunerfest, Go Japan, Modified Live, and JDM JAM.

Following its recent headline sponsorship of the British Rally Championship, Probite now turns its focus towards the UK’s leading aftermarket motorsport and enthusiast platforms, aligning with both TAORG’s  on and off track activities to reach a broad and engaged performance audience.

As part of the agreement, Probite brake discs and pads will also become the control components for the newest category within the Racing Hondas Championship, the S2000 Cup, ensuring each S2000R is equipped with Probite products.

 

Commenting on the announcement, Andy Barnes, Managing Director of the Time Attack Organisation, said:

“Probite have been consistent supporters of our car shows over the past three years, and it is great to see that, through experiencing our events and understanding our audience, they have committed to a long-term partnership across the entire TAORG platform.

As a UK manufacturer, our role is to put the spotlight on their products and brand in front of our sizeable and engaged audience, ensuring that when enthusiasts and competitors are making decisions on servicing and upgrades, Probite is firmly on their radar.

Despite being one of the largest braking manufacturers in the country, Probite remains relatively unknown to many due to its extensive white-label manufacturing for other brands. We look forward to amplifying their presence and telling that story.”

 

Garry Curley, Commercial Manager at Probite, said:

“We’re excited to be coming on board as an official partner of the Time Attack Organisation. This partnership is a big step for us because the cars competing in these championships directly relate to the performance braking products we design and manufacture. It’s a perfect match for what we stand for and gives us the platform to showcase our expertise and innovation to a passionate motorsport audience.

Also, having the fantastic opportunity to become the control braking partner for the exciting new S2000R class within Racing Hondas allows us to reinforce our position as a true British performance braking brand. Motorsport is in our DNA, and working alongside Racing Hondas allows us to connect with enthusiasts who share our passion for precision, performance, and innovation.

We can’t wait to start working with Andy and his great team, to see what the future holds, and look forward to an incredible season ahead.”